Senin, 31 Mei 2010

[Z300.Ebook] Free Ebook Marketing: An IntroductionFrom Pearson

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Marketing: An IntroductionFrom Pearson

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For undergraduate courses on the Principles of Marketing.

This package includes MyMarketingLab™

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach

Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.

Personalize Learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package

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  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

  • Sales Rank: #1409712 in Books
  • Original language: English
  • Dimensions: 10.87" h x .83" w x 8.62" l, .0 pounds
  • Binding: Paperback

About the Author

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable. �

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr.Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 50 books and 150 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Really interesting read
By Cameron
I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.

This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.

I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.

1 of 1 people found the following review helpful.
Great Buy for an awesome price!
By Liz
Even thought it was an used item it came in great condition!!!!! just as mentioned by the seller, would totally recommend for anyone , specially for college students who want to get their hands on an affordable textbook without having to spend a lot.

0 of 0 people found the following review helpful.
I brought the book college so it's not like I bought it for enjoyment
By Nystarlet
I brought the book college so it's not like I bought it for enjoyment. As far as the material in the book, it seems pretty straightforward which is always a plus especially, when some textbooks feel like you're trying to decode world secrets (didn't find it super interesting lol)

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Jumat, 28 Mei 2010

[U480.Ebook] PDF Ebook Inside National Health Reform (California/Milbank Books on Health and the Public), by John E. McDonough

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Inside National Health Reform (California/Milbank Books on Health and the Public), by John E. McDonough

This indispensable guide to the Affordable Care Act, our new national health care law, lends an insider's deep understanding of policy to a lively and absorbing account of the extraordinary--and extraordinarily ambitious--legislative effort to reform the nation's health care system. Dr. John E. McDonough, DPH, a health policy expert who served as an advisor to the late Senator Edward Kennedy, provides a vivid picture of the intense effort required to bring this legislation into law. McDonough clearly explains the ACA's inner workings, revealing the rich landscape of the issues, policies, and controversies embedded in the law yet unknown to most Americans. In his account of these historic events, McDonough takes us through the process from the 2008 presidential campaign to the moment in 2010 when President Obama signed the bill into law. At a time when the nation is taking a second look at the ACA, Inside National Health Reform provides the essential information for Americans to make informed judgments about this landmark law.

  • Sales Rank: #604421 in Books
  • Brand: Brand: University of California Press
  • Published on: 2012-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 6.00" l, 1.10 pounds
  • Binding: Paperback
  • 360 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

14 of 14 people found the following review helpful.
A must-read account of national health reform
By Taryn Morrissey
Inside National Health Reform offers an uncommon combination of both the political process and policy substance of the Affordable Care Act. From his unique perspective, John McDonough provides a first-hand, thoughtful account of the politics surrounding health reform, and supplies the context for how our health care system, and its many problems, came to be. Further, McDonough's thorough and balanced description of the provisions included in the ACA go far to educate readers on the substance and potential implications of the new law, written in both an entertaining and accessible way. The book revives much-needed optimism about the future of our health care system at a time when we are too quick to forget the historic accomplish and sweeping benefits the ACA.

7 of 7 people found the following review helpful.
Best Resource Yet For Understanding Health Reform Law
By Matthew Theisen
McDonough describes the process of enacting the ACA and its contents. For those who are interested in political processes and how congress works, the first section is a great resource. For instance, the book describes a process known as a 'Byrd Bath' that budgetary reconciliation bills must go through to be eligible for passage. McDonough also writes about the many different interest groups that were either for or against health reform in whole or in part or even for and against it at different times.

McDonough logically splits the second section into 10 chapters, one for each title of the ACA. Each chapter contains a summary of the corresponding title as well as a discussion of the arguments for and against the measures in the corresponding title. To me, this was the most valuable element of the book.

This book is most valuable because there is no other resource out there that is as complete, accessible and thorough as this one. That said, McDonough does have a bias--which he admits to in his preface--in favor of the law. Whether good or bad, the law should stand on its true contents and merits, not the party of the president who signed it. This book goes a long way towards educating the reader about the substantive promise and shortcomings of the ACA.

McDonough makes the case that the ACA is as big and important as Social Security in 1935 or Medicare in 1965, for better or worse. The success or failure of the ACA is yet to be seen as so many of its programs--guaranteed issue for all adults, the individual mandate, quality and safety programs, fraud and abuse measures, insurance subsidies, Medicare rate cuts and much more--have yet to take effect. In the meantime, this book is the best way to understand the contents of the ACA, in McDonough's words, '...whether one regards the law as monumentally good or monumentally bad.' (p. xiii)

7 of 7 people found the following review helpful.
Enjoyable, Essential Account of Health Reform
By Paul Van de Water
This weekend I went out and bought a copy of John McDonough's new book. I would have paid less if I had ordered it on-line from Amazon. My wife couldn't believe that I would find a book on national health reform to be enjoyable reading, but it is--and incredibly informative, too, even for someone who was close to the process. It's nice to be able to look back at what happened and see all the individual events in the larger context. McDonough also provides accessible summaries of each of the major portions of the health reform law.

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Kamis, 27 Mei 2010

[W818.Ebook] Ebook A Course of Lectures On Dramatic Art and Literature, by August Wilhelm Von Schlegel

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This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

  • Published on: 2012-08-31
  • Released on: 2011-06-04
  • Original language: English
  • Dimensions: 10.00" h x 1.06" w x 7.50" l,
  • Binding: Paperback
  • 470 pages

Language Notes
Text: English (translation)
Original Language: German

Most helpful customer reviews

3 of 4 people found the following review helpful.
Excellent for papers
By A Customer
Schlegel fully understands and explains Shakespeare's works exceptionally. I found the essay on Macbeth to be thourough and helpful. Like A.C. Bradley he makes points that are well supported by the play and provides unique perspectives.

0 of 0 people found the following review helpful.
Five Stars
By culture studies student
An absolutely essential text for any student or scholar of Romantic literaturÄ™ and culture.

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Selasa, 25 Mei 2010

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  • Published on: 2001
  • Binding: Unknown Binding

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Selasa, 18 Mei 2010

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The Falconer's Daughter: Book I (The Falconer's Daughter Saga 1), by Liz Lyles

Book I of The Falconer's Daughter Saga

Know your daughters.

When young Lady Anne Macleod runs off with her true love, the handsome young falconer, Kirk Buchanan, she inadvertently sets off a chain of events that turns her young daughter, Cordaella, into a pawn between wealthy lords locked in a game of power, wealth, and greed.

At age nine, Cordaella is forcibly taken from her Highland home, and given to her uncle. Once there, Codaella learns the truth. She is the heiress to the Macleod fortune, to the dismay of many of her family members.

Thrust into an uncomfortable new life in England with her uncle, the Earl of Derby, she is unaware that she’s being groomed for a marriage to a Castilian duke who cares nothing for her and everything for her dowry…

Will Cordaella continue to act as a pawn in her family’s games or will she seize her own destiny?

  • Published on: 2015-06-08
  • Released on: 2015-06-08
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Cordaella's Journey Begins
By Rosemary
Cordaella Buchanan lost her mother when she was an infant. She was raised by her father, a Falconer. It was only the two of them on Ben Nevis. She loved her father who taught her so much, but her life changed in an instant. Her father was murdered and she is taken in by her Uncle. Can she exist in this house where she is a pawn? Her Uncle's only focus is money and power and she is only a tool for him to use. This is what life is for a woman. Cordaella is a powerful character. I like her intelligence and her understanding of the machinations of the Earl. How difficult it is for her to live in a household where she is not loved. I could understand her heartache and I felt her hurt. Liz Lyles created a character that I cared about. I felt a connection and wanted to be with Cordy on her life's journey. This first installment drew me in and kept me reading. I want to know where life and fate will take this strong woman. The Falconer's Daughter showed how powerful role fate plays in life and takes away our control.

2 of 2 people found the following review helpful.
Beautifully written and compelling
By Shelagh
The Falconer's Daughter Book One is compelling reading as it tells the story of Cordaella Buchanan.
Set in the Middle Ages,the book begins in a simple cottage on Ben Nevis in Scotland before moving to the lush countryside of Derbyshire. There are contrasts aplenty. Life on Ben Nevis is harsh yet while she lives there Cordy is loved and cherished. In her uncle's castle near Buxton there is material wealth but love is thin on the ground.
Liz Lyles writes beautifully and has created a plot which kept me reading late into the night. I am now heading straight fro Book Two to continue this wonderful story and I can't wait!

1 of 1 people found the following review helpful.
The Falconer's Daughter: Book I by Liz Lyles
By MissKiki
An intriguing tale of a young girl who loses everything she has known and is forced into a new life.

Cordaella Buchanan didn't know any other life than one of she had. Raised by her father, they didn't have much. Her father worked hard so they could survive until the day he was murdered.

After her father’s death, Cordaella is forced to leave her Highland home and taken to England to live with an uncle and his family. She didn't know any of them. She was taught many things including how to be a proper lady. She also learns she is the heir to a large fortune. Because of her inheritance, she is prepped for marriage where everyone has something to gain except for Cordaella

When Cordaella overhears conversation between her uncle and a peasant the truth comes out about her father’s death. How will Cordelia handle this? Revenge is the first thing that comes to mind.

This is a very interesting story. I was hooked right away. I'm ready to read the next book now.

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Minggu, 16 Mei 2010

[Q245.Ebook] Ebook Free Alphonse MuchaFrom Prestel

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Alphonse MuchaFrom Prestel

Now available in a new edition, this gorgeous volume surveys the entire breadth of Alphonse Mucha's work--from illustration and decorative arts to his photography and the historical paintings that were his life's passion. Alphonse Mucha is known largely for having originated Art Nouveau, when his poster of the actress Sarah Bernhardt became a legendary icon of the movement. Mucha went on to design hundreds of pieces in the decorative arts field, but later distanced himself from the style he pioneered, devoting his time and energy to painting. This book presents the full array of Mucha's artistic contributions--not only his posters and jewelry designs but also his design for the pavilion of Bosnia and Herzegovina at the 1900 world's fair. The book also contains his works on canvas, which include pastels and frescoes, and his magnum opus, The Slavic Epic, a series of 20 paintings depicting the history of his native people. A stunning selection of nearly 500 color illustrations is accompanied with essays that explore Mucha's style and inspirations, his transition away from the decorative arts, and his forays into photography. Fans of Art Nouveau will treasure this dazzling and unique study of the artist and his contributions to design and illustration.

  • Sales Rank: #468997 in Books
  • Published on: 2014-08-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 13.00" h x 9.75" w x 1.50" l, 5.51 pounds
  • Binding: Hardcover
  • 356 pages

From the Inside Flap
Alfons Mucha is known largely for having originated Art Nouveau, when his poster of the actress Sarah Bernhardt became a legendary icon of the movement. Mucha went on to design hundreds of pieces in the decorative arts field, but later distanced himself from the style he pioneered, devoting his time and energy to painting. This book presents the full array of Mucha's artistic contributions-not only his posters and jewelry designs but also his design for the pavilion of Bosnia and Herzegovina at the 1900 World's Fair.

About the Author
Agnes Husslein-Arco is Director of the Belvedere Museum in Vienna. Jean Louis Gaillemin is a professor of art history at the Sorbonne in Paris. Michel Hilaire is Director of the Musee Fabre in Montpellier. Christiane Lange is Director of the Staatsgalerie Stuttgart.

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69 of 75 people found the following review helpful.
Awful , poorly designed and cumbersome book
By R. Haas
I have studied Mucha for over 40 years. This is without a doubt the very most user unfriendly catalog I have ever seen. The images in this heavy (5 lbs!) tome are printed in lurid colors,(some almost "day-Glow") and a chopped up format that destroys any understanding of Mucha's works. The designers of the book seem to have thought that they were being clever by using overlapping illustrations, so that there is no artwork that is presented in a simple full images. The essays are written in dated academic double talk, and it is filled with errors and with repetitions of long ago disproved information. The book was published for the magnificent exhibition in Vienna last year. The exhibition was profoundly beautiful and overwhelming. I was very put off by this catalog,and only bought it to obtain the scant few unknown images to add to my collection. I challenge anyone to use this book for a few minutes without becoming uncomfortable..the weight alone makes using it a sheer torture .(This applies to the paperback edition as well) Robert H.

12 of 13 people found the following review helpful.
The Rest Of The Story
By Mark Roland
Alphonse Mucha is one of the most loved artists of the last hundred years for good reason. He was a complete master of graphic design, his posters and period advertisements are now synonymous with the Art Nouveau movement. The graceful line, and elegant arrangement of shapes and colors compel art lovers even more now, than they did his intended audience, through their continual reproduction and publication.

This book really features an artist less known and appreciated. While it includes a generous selection of posters, book illustrations and related designs, the true focus of this volume is the work he did in the years after the peak of Art Nouveau, when he embarked on a vastly ambitious cycle of works relating the history of the Slav people. For these works were monumental in scale as well as conception, and he spent the decades after his Paris fame engaged in their creation.

Here we have Mucha as a painter and muralist, the power of his design skills are put to a different purpose than the promotion of events and products. The illustrations in this book are excellent, and short of a visit to the Czech Republic, are the best look most of us will have of the encyclopedic depiction of figures and landscapes that comprise the Epic. It is a grand vision, one that is often tragic portrayed here, yet as beautiful in its way as the familiar Sarah Bernhardt posters. There is a new, subtle and melancholy use of color in the murals and tonality often replaces the linear crispness of his graphic style. These works may not be as accessible to some, but have a rich and solemn genius.

This volume does not gloss over the earlier works by any means, his jewelry, photography and other less known illustrations are here too. If you are only interested in the Paris period of his work, this might not be the best single book for you, others cover that in great detail. For an overview of his entire output, however, this is a very valuable resource, lavishly and lovingly produced, it makes a great addition to the library of any art lover.

9 of 10 people found the following review helpful.
It is up to you.
By monster
I would like to give this book an unbiased rating, but this whole star system makes it impossible. What I expect/want from a Mucha book is just personal preference, but this book was not spectacular nor is it terrible.

For the first 1/5th of the book, it was a very lengthy biography. Whether it is accurate or interesting, I can't say because I didn't read it myself since I checked this out from the library before toying with the idea of buying the book. There were about three to six images to accompany the text, but the sizes range from 2 x 3inches to 3 x 4inches, which is not very big, considering how I like to see the image in full detail. For 1/8th of the book, it shows the popular prints/posters Mucha is known for, the majority of them covering the entire page. A few images are accompanied with sketches/studies (some I've never seen before) Mucha did before producing the final product while others have paragraphs of background information.

About 1/5th of the book has his oil paintings, many of which I have never seen before, most which do not have the typical style Mucha is known for (abstract organic lines, incorporation of nature, pastels... just think of his poster works). It also has background information and sketches/studies like the popular pieces section I mentioned earlier. The rest of the book has an even amount of images in regards to his photography, sketches, and non 2D related mediums. In the back is a listing of the images shown through out the book, with the the title, size, medium, date, so on and so forth, then there are about 6 pages of thumbnails not shown in the book with their descriptions. They're so tiny (about 2 x 1.5 inches big) you can't see any of the detail. I guess if you want to say that you've seen it and acknowledge its existence, it could be useful, but other than that, I don't know why you would even bother.

So, in summary, this is a very image heavy book, and show cases a portfolio with a variety of mediums Mucha mastered in. If you're looking for a book with novel Mucha pieces, this book is it! But if you're looking for iconic Mucha pieces, look elsewhere.

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Sabtu, 15 Mei 2010

[M618.Ebook] Ebook Download Contemporary American Literature, 1945-Present (Backgrounds to American Literature), by Karen Meyers, Erik V. R. Rangno

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Contemporary American Literature, 1945-Present (Backgrounds to American Literature), by Karen Meyers, Erik V. R. Rangno

Focusing on a variety of topics, from the violence of war and the struggle for civil rights to the social impact of technology and the moral significance of money, this colorfully illustrated guide to American literature from the postwar period to the present day has been expanded and fully updated. A new section titled Into the Future contains a discussion of the best young writers of recent years. A concise, engaging guide to American contemporary literature, this volume provides information on 21st-century writers; the 1950s, '60s, and beyond; contemporary American poetry; and the postmodern movement.

  • Sales Rank: #3142973 in eBooks
  • Published on: 2010-03-31
  • Released on: 2010-03-31
  • Format: Kindle eBook

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Senin, 03 Mei 2010

[F627.Ebook] Ebook Seeley's Principles of Anatomy and Physiology, by Philip Tate

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Seeley's Principles of Anatomy and Physiology, by Philip Tate

SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart – the most widely used and intelligent adaptive learning technology – SmartBook identifies what you know and don't know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.

  • Sales Rank: #218793 in Books
  • Published on: 2011-01-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.40" w x 9.30" l, 5.00 pounds
  • Binding: Hardcover
  • 960 pages

About the Author
Dr. Philip Tate earned B.S. degrees in both mathematics and zoology and an M.S. in ecology from San Diego State University. He earned his doctorate in biological education from Idaho State University. Phil has taught anatomy and physiology to all levels of students: nursing and allied health, physical education, and biology majors.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Small pictures
By Claire
I disliked this digital copy. It was not formatted for a kindle, so you were constantly having to zoom in and out in order to read and find the information necessary. With so many pictures, it's extremely difficult in class to utilize this version and keep up. Had I known, I would have purchased the hardback copy.

1 of 1 people found the following review helpful.
Good textbook, great pictures and diagrams
By S. Hunter
This textbook does not try to impress you with being overly wordy. For most things it is very straight to the point and has wonderful diagrams that make it easy to learn from. If you're a broke college student like me, the previous edition is essentially the same and is much, much cheaper - you'd be looking at under ten including shipping. I have looked at both the editions side by side and there are very few changes, however the page numbers are off by just a few - new edition a diagram may be on Pp. 87 where the old one it may be Pp. 84. All in all this is a great textbook and I prefer it much over many other A&P books I've used previously.

1 of 1 people found the following review helpful.
good
By M. Nguyen
I actually found this book easy to read. It has been 5 years since I attended a college class. Definitely never took any science classes like A&P. I found this book pretty easy to read and understand. I would recommend it.

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Minggu, 02 Mei 2010

[G380.Ebook] Download PDF The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal

Download PDF The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal

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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal

The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal



The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal

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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It, by Kelly McGonigal

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.

Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn:

  • Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep.
  • Willpower is not an unlimited resource. Too much self-control can actually be bad for your health.
  • Temptation and stress hijack the brain's systems of self-control, but the brain can be trained for greater willpower
  • Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control.
  • Giving up control is sometimes the only way to gain self-control.
  • Willpower failures are contagious—you can catch the desire to overspend or overeat from your friends��—but you can also catch self-control from the right role models.
In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

  • Sales Rank: #4367 in Books
  • Published on: 2013-12-31
  • Released on: 2013-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, .63 pounds
  • Binding: Paperback
  • 288 pages

Review
"What a liberating book! McGonigal explains the scientific reality of willpower, exploding the myths most of us believe. Stronger willpower—based on inspiring facts, not oppressive nonsense—is finally within everyone's reach."
—Geoff Colvin, author of Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else

"The Willpower Instinct is a new kind of self-help book. Using science to explain the why and strategies for the how, McGonigal has created a must-read for anyone who wants to change how they live in both small and big ways."
—Book Page

"Each chapter could stand on its own as something helpful, but taken as a whole, this book could be downright life-altering. If you are trying to lose weight, become more successful at work, rid yourself of toxic habits...heck, if you're HUMAN, you need to read this book."
—Library Thing

“This book has tremendous value for anyone interested in learning how to achieve their goals more effectively. McGonigal clearly breaks down a large body of relevant scientific research and its applications, and shows that awareness of the limits of willpower is crucial to our ability to exercise true self control.”
—Jeffrey M. Schwartz, M.D., co-author of You Are Not Your Brain and author of bestselling Brain Lock

” **** out of four.”
�—USA Today Book Review

“A fun and readable survey of the field, bringing willpower wisdom out of the labs.”
—TIME magazine

About the Author
Kelly McGonigal, Ph.D., is an award-winning psychology instructor at Stanford University, and a lecturer and program developer at the Stanford Center for Compassion and Altruism Research and Education. She is also the author of The Upside of Stress and�Psychology Today’s Science of Willpower blog. McGonigal lives in Palo Alto and New York City.

Most helpful customer reviews

307 of 317 people found the following review helpful.
At last - a really helpful self-help book for me
By Nobody Here
I'm one of those people who hate the self-help movement but can't stop hoping that the next book is actually going to make a difference, that it's the one that going to make me stop procrastinating and deal with my bad habits. So, I keep on reading books and blogs, only to be disappointed.

Not so with this book.

While the book offers the regular mix of science, personal experiences and tips, it's more down-to-earth than other books I have read. Maybe that's because it's based on a course that actually dealt with people going through the motions described in this book.

Usually, I read a book, highlight what I think makes sense and move on without incorporating what I just noted. In this case, I'm remembering on a daily basis what the author wrote and implementing her suggestions. It might actually be the last self-help book I ever read.

166 of 179 people found the following review helpful.
Putting down the book presented a willpower challenge
By Deb
Speaking of willpower, once I started reading this book, it took every ounce of my willpower to put it down! (And, so yeah, I may have been spotted reading this book in my car while while sitting at red lights. My apologies to the drivers behind me for any [slight] delays my willpower challenges may have caused.)

As the above evidence suggests, I can't rave enough about this book. It's a gem, it's a god-send, and it's just that good. You'll have to read for yourself to see what all this gushing is about, but for now, here's a small sampling in the form of the titles' chapters with the author Kelly's big idea summary of each:

***Chapter 1: I Will, I Won't, I Want--What Willpower Is, and Why It Matters
Willpower is actually three powers--I will, I won't, and I want--that help us to be a better version of ourselves.

***Chapter 2: The Willpower Instinct--Your Body Was Born to Resist Cheesecake
Willpower is a biological instinct, like stress, that evolved to help protect ourselves from ourselves.

***Chapter 3: Too Tired to Resist--Why Self-Control Is Like a Muscle
Self-control is like a muscle. It gets tired from use, but regular exercise makes it stronger.

***Chapter 4: License to Sin--Why Being Good Gives Us Permission to Be Bad
When we turn willpower challenges into measures of moral worth, being good gives us permission to be bad. For better self-control, forget virtue, and focus on goals and values.

***Chapter 5:The Brain's Big Lie--Why We Mistake Wanting for Happiness
Our brains mistake the promise of reward for a guarantee of happiness, so we chase satisfaction from things that do not deliver.

***Chapter 6: What the Hell--How Feeling Bad Leads Us to Giving In
Feeling bad leads to giving in, and dropping guilt makes you stronger.

***Chapter 7: Putting the Future on Sale--The Economics of Instant Gratification
Our inability to see the future clearly leads us into temptation and procrastination.

***Chapter 8: Infected!---Why Willpower is Contagious
Self-control is influenced by social proof, making both willpower and temptation contagious.

***Chapter 9: Don't Read This Chapter--The Limits of "I Won't" Power
Trying to suppress thoughts, emotions, and cravings backfires and makes you feel more likely to think, feel, or do the thing you most want to avoid.

***Chapter 10: Final Thoughts
If there is a secret for greater self-control, the science points to one thing: the power of paying attention...Self-awareness is the one "self" you can always count on to help you do what is difficult, and what matters most.

Needless to say, I was enthralled and captivated throughout this book. Kelly's down-to-earth delivery of the essential insights of psychology, biology, neuroscience, and economics is beyond out-of-this-world. But, she doesn't just share the findings; she provides ways for you to see and do for yourself. Sprinkled throughout her discussions are "Under the Microscope" and "Willpower Experiment" features of this book which provide many personalized opportunities for gaining self-awareness and experimenting with new strategies to help you address your own willpower challenges--be it over-eating, over-drinking, over-spending, over-thinking, over-indulging, over-Facebooking, under-doing, or perhaps even over-reading at red lights.

In the introduction, Kelly shares her hopes that: "If this book did nothing else but help you see that common humanity of your willpower struggles, I would be happy. But I hope that it will do far more, and that the strategies in this book will empower you to make real and lasting changes in your life....By the time you finish this book, you'll have greater insight into your challenges and a new set of self-control strategies to support you."

And, indeed she delivers on that hope. Reading this book provides the insight you need to understand--and more importantly, have compassion for--your personal challenges, along with the techniques, tools, and perspective makeovers you need to gain more of that seemingly elusive self-control. Now, how can you resist that?

(Just look out for green lights while reading.)

118 of 130 people found the following review helpful.
not a bad book
By Jaco's Friend
The book, using an assortment of studies from psychology and neuroscience, makes a case for strengthening pause-and-plan which enhances willpower to help modulate one's impulses. Unlike many self-help books, the author does focus on lessons gleaned from meaningful studies (she calls it "science-help") and, as such, the message conveyed is overall sound.

Two remarks:

1. The book's writing could be improved. It also follows a self-help formulaic messaging format. She gave a lecture at Google (also on youtube) where she makes an effective case.

2. The part where this book is weak: how to improve willpower in the long run. The author goes through a laundry list that includes slow breathing, meditation, exercise, getting sufficient sleep, relaxing, etc.

Many of the studies she mentions are interesting, but of mixed value as the behavior modification results are related to the short-term, at the time scale of months. Meaningful changes are measured in years. Dieters know this very well. And the long-term failure rate high.

Bottom line: what the author recommends -- being more aware of one's impulsive tendencies and training oneself to be less susceptible -- is well-intentioned and useful. However, it is the difficulty implementing them in daily life, under real-life conditions, in the long run, that is the vexing problem. And on this front, the book falls short.

See all 601 customer reviews...

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